Northumberland Tourism - What we do | About Us

Northumberland Tourism

The county's Destination Management Organisation



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What we do

Northumberland Tourism is the county's Destination Management Organisation.

Our primary role is to deliver the aims and objectives of Northumberland's tourism strategy – the Area Tourism Management Plan (ATMaP).

Click here to read our quarterly reports.

The voice of tourism

Northumberland Tourism is the voice of tourism in Northumberland working with businesses and public agencies to achieve the vision for Northumberland, to promote the area and ensure visitors have the best possible experience.

We have four key roles:

  • Strategy and representation – engaging partners in drafting and supporting the ATMaP, providing leadership, guidance and co-ordination within the sector, representing the interests of the industry locally, regionally and nationally.
  • Business support and engagement – providing expert support, advice and guidance so that businesses can grow, compete and provide an offer that contributes to the objectives of the ATMaP, signposting to and promoting other sources of business advice. Much of this role is currently subject to attracting additional public funding.
  • Visitor facing – responsible for marketing and visitor information, including engaging businesses in participating in and contributing to activity, enabling and supporting partners' marketing.
  • Encouraging and delivering product development to provide a destination experience that will contribute to the aims and objectives of the ATMaP, including prioritising key development proposals. Much of this role is currently subject to attracting additional project funding.

 

In all four areas NT has a 'facilitator' role in bringing people and organisations together to make things happen. This requires skilled, connected and experienced staff on the ground to deliver this core role.

Northumberland Tourism has a 'deliverer' role in each of these areas undertaking activity directly and running projects. This includes everything from marketing campaigns to running projects designed to improve the quality of the visitor offer.

Today more than ever before, the public sector is being encouraged to forge strong partnerships between public, commercial and social sectors, to find innovative and creative ways to deliver public services. As a public/private partnership Northumberland Tourism has from its establishment worked in this way.

For more detailed information on what we do and how we can help, please go to our section on Services and sign up online for our regular ViewpoiNT newsletter.

2011-12 company activity

Attachments:
Download this file (2011-12 Qrt 4 Report.pdf)Quarter 4: November - March[ ]432 Kb64 Downloads
Download this file (2011-12 Qtr 3 Report.pdf)Quarter 3: August - November[ ]405 Kb92 Downloads
Download this file (2011-12 Qtr 2 Report.pdf)Quarter 2: June - August[ ]371 Kb48 Downloads
Download this file (2011-12 Qtr 1 Report.pdf)Quarter 1: April - June[ ]330 Kb74 Downloads

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