Northumberland Tourism has created the Group Travel Partnership - an opportunity for Northumberland as a county to be promoted to the group travel market.
Funding used for this activity previously has now run out, so setting up the Group Travel Partnership means we can continue to promote Northumberland to groups and hopefully partake in new activity and raise the profile of the county in this market.
The deadline for signing up as a partner is 1st April, once we know how many businesses are partners, we can finalise and plan our activity for 2017/18. Activity will mainly be based on what we did last year, but we now have the basics in place which means we can use our time more proactively.
Suggested activity (dependent on funds) includes; Attendance at the British Tourism & Travel Show (formerly BoBI) and Group Leisure & Travel Show (if budget allows), Northumberland Guide for Groups produced to be given out at the shows and available online, Northumberland membership to Associations, possibly with reduced individual business joining rates available too (ETOA, UKInbound, GTOA possibilities tbc), regular e-newsletters to our contact database, expand the group travel section of visitnorthumberland.com further, once a year organised familiarisation tour and more if budget allows.
Full Partnership - £295+VAT per year, per site (£50+VAT per additional site)
Open to all (attractions, accommodation providers, tour/activity providers etc)
Blue Badge Guide Partnership - £95+VAT per year
This option is designed to give an affordable option to individual Blue Badge Guides for whom the full package isn’t appropriate for their size of operation.
Often, groups are looking for a wider experience, so including places nearby that could increase the offer and therefore the likelihood that they will visit the North East Region is worth considering.
We want to keep the balance of ensuring the focus stays on Northumberland, whilst acknowledging the fact that many groups will come to tour the area and with the lack of availability and bedspace in Northumberland, that many will stay outside the county.
Therefore, if a relevant business outside of Northumberland wants to become a partner we will be open to that, especially for accommodation, but will assess it on a case by case basis.
|Opportunity||Price ex VAT|
Group Travel Partnership - Full Package
(for Attractions, Accommodation Providers, Activity/Tour Providers etc)
|Group Travel Partnership - Blue Badge Guides||£ 95|
How to order