Northumberland Tourism

Northumberland's Destination Management Organisation

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Northumberland Tourism Annual Conference 2017

Group Travel Partnership

group-travel-partnership

Northumberland Tourism has created the Group Travel Partnership - an opportunity for Northumberland as a county to be promoted to the group travel market.

Funding used for this activity previously has now run out, so setting up the Group Travel Partnership means we can continue to promote Northumberland to groups and hopefully partake in new activity and raise the profile of the county in this market.

The deadline for signing up as a partner is 1st April, once we know how many businesses are partners, we can finalise and plan our activity for 2016/17.

Suggested activity (dependent on funds) includes; Attendance at the British Tourism & Travel Show (formerly BoBI) and Group Leisure & Travel Show (if budget allows), Northumberland Group Travel publication produced to be given out at the shows and available online, Northumberland membership to Associations, possibly with reduced individual business joining rates available too (ETOA, UKInbound, GTOA possibilities tbc), Regular e-newsletters to our contact database, Expand the group travel section of visitnorthumberland.com to include group specific business listings, itineraries etc, Possibility of a once a year organised familiarisation tour, Possible commission of a new stand for trade shows featuring Northumberland brand.


Full Partnership - £295+VAT per year, per site (£50+VAT per additional site)

Open to all (attractions, accommodation providers, tour/activity providers etc)

-          Half page feature in the group travel publication

-          Appear in at least one itinerary/town guide on www.visitnorthumberland.com/grouptravel

-          Group travel enhanced website listing on visitnorthumberland.com/grouptravel

-          Have the opportunity to submit content to the group travel e-newsletter

-          Priority in familiarisation trip opportunities

-          Opportunity to attend trade shows on the Northumberland stand as a key sponsor (at extra cost, max 2 per show)

-          Potentially benefit from reduced rate to appear on Association websites, rather than having to pay the full joining fee.


Blue Badge Guide Partnership - £95+VAT per year

This option is designed to give an affordable option to individual Blue Badge Guides for whom the full package isn’t appropriate for their size of operation.

-          Listing on the Guides page of the group travel publication

-          Opportunity to submit itineraries to visitnorthumberland.com/grouptravel with your contact details and website link included

-          Group travel basic website listing on visitnorthumberland.com/grouptravel

-          Priority in familiarisation trip opportunities

-          Opportunity to attend trade shows on the Northumberland stand as an impartial representative (potential extra cost/expenses, limited spaces)

-          Potentially benefit from reduced rate to appear on Association websites, rather than having to pay the full joining fee.


Wider Region

Often, groups are looking for a wider experience, so including places nearby that could increase the offer and therefore the likelihood that they will visit the North East Region is worth considering.

We want to keep the balance of ensuring the focus stays on Northumberland, whilst acknowledging the fact that many groups will come to tour the area and with the lack of availability and bedspace in Northumberland, that many will stay outside the county.

Therefore, if a relevant business outside of Northumberland wants to become a partner we will be open to that, especially for accommodation, but will assess it on a case by case basis.

Pricing options

OpportunityPrice ex VAT

Group Travel Partnership - Full Package

(for Attractions, Accommodation Providers, Activity/Tour Providers etc)

£295
Group Travel Partnership - Blue Badge Guides £ 95

How to order

Give Natalie a call on 01670 794 900 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it. Deadline for booking for the coming year is 1st April.

Attachments:
Download this file (Group Travel Partnership.pdf)Group Travel Partnership Proposal[ ]230 Kb303 Downloads

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