Northumberland Tourism

Northumberland's Destination Management Organisation

It's In Our Nature Campaign

Our Spring/Summer marketing campaign for 2016 was 'It's In Our Nature' which promoted our independent spirit and the wide variety of things to do in Northumberland, with a focus on gardens. 2016 was the 'Year of the English Garden' and the 300th anniversary of the birth of Northumbrian landscape gardener, Lancelot 'Capability' Brown.

The campaign featured a mix of print adverts and advertorial, online and out of home advertising, supported by a programme of pro-active social media and PR work.Its-in-our-nature

We are very pleased to announce that the 2016 campaign influenced at least 620 visits, with more planned to take place. This meant a Return on Investment of £35.83 for every £1 spent.

To see the full results of the campaign, download the research below.

It's In Our Nature will be running again as our Spring/Summer campaign in 2017 and there are opportunities for businesses to get involved from as little as £150+VAT. More information will be available soon, to register your interest contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Download this file (It's in our nature campaign partner information 2017.pdf)2017 Campaign Partner Opportunities[ ]1143 Kb230 Downloads
Download this file (2016 Its In Our Nature campaign research.pdf)2016 It's In Our Nature Campaign Research[ ]59 Kb317 Downloads
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