Northumberland Tourism

Northumberland's Destination Management Organisation

Know Your Northumberland

Know Your Northumberland is a wide ranging programme of one day courses which aims to increase tourism by inspiring anyone who works or volunteers in a visitorKnow-Your-Northumberland--Jul15 facing environment to turn every visitor encounter into a positive experience. It’s the fun, interesting and stimulating experiences visitors have which encourage them to return again and again.

Working at the frontline of the tourism industry it’s your knowledge and expertise that makes the difference, your ability to recommend a great attraction or activity to try helps to shape the short breaks and holidays of thousands of visitors to Northumberland each year. These courses give valuable destination product knowledge to anyone working on the front line.

You can improve your knowledge of this truly wonderful and diverse county, plus gather and unlock some of Northumberland’s secrets and treasures. Enrol on a programme of one day courses which will increase your knowledge of the history, culture and tourism offer across Northumberland, which you can then pass onto your visitors. Traveling by coach with a blue badge guide we visit some of Northumberland well and lesser known attractions and places of interest.
Each participant will receive a booklet of information after each course which provides information on the area they have covered, this builds up to produce a Know Your Northumberland file.

Delegates who attend three courses will achieve a bronze accreditation, for five courses a silver certificate will be issued and attendance at seven or more courses and a gold level diploma in “Know Your Northumberland” will be awarded, along with the title Northumberland Ambassador and a quality mark to add to websites and other promotional materials.

For further information please contact Sarah Davidson, Senior Visitor Information and Infrastructure Officer, Active Northumberland. 01670 622 567 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Northumberland Ambassadors

    April Atkinson

"The course was informative and well-run. The whole team involved ensured that each day out was properly co-ordinated, with information being provided well in advance so that travel arrangements could be sorted out. The Blue Badge Guide who came along with us was interesting, well-informed and fun. I met new people, made new friends and learned lots about our beautiful county that I didn't know, I didn't know!"


    Bethany Gallacher, PR and Social Media Assistant, Northumberland Tourism

The Know Your Northumberland course provided a great insight into Northumberland.  Each day was carefully thought-out with a balance of iconic attractions and hidden gems.  The supporting information was extremely detailed, and the knowledge gained from the whole experience has proved very beneficial for helping to promote the county.


    Carol Armstrong & Mark Pinner, Redesdale Arms, Rochester
“Mark and I really enjoyed the Ambassador days, they were well constructed, organised and interesting, and Laura our guide for most of the days was hugely knowledgeable. It was lovely to visit so many tourist attractions and learn more about the great history of Northumberland and its people over the years. We have been able to use our new found knowledge of to advise guests and customers where to visit.
There wasn’t a part of the course we didn’t enjoy, we had well informed, enthusiastic guides – you could just tell how much they loved their jobs! We would highly recommend the course, it is such good value for money and good fun, we loved it and glad we made the effort to do all eight days! “


     David Wilson, Guided Walks Leader
"Initially I took part in the ambassador programme to get a better understanding of Northumberland and what it had to offer.  After completing the programme I've actually gained a lot more than just knowledge of the area - one of the biggest things I realised is that Northumberland has more to offer than just lots of great places.  The best places I've visited were made by the people working there and this is something which I'm going to take forward in my business - people make places!"
"The course was well organised and communication before and during the event was always excellent - I would 100% recommend the course to others"


     Jenny Kinnear – Senior Tourist Information and Library Assistant, Corbridge
“Although I thought I had a good general appreciation of the many and varied visitor attractions in our beautiful county the Know Your Northumberland familiarisation Courses have greatly added to my knowledge, taking me to corners of the county I had never visited before and giving me invaluable experiences to pass on to our visitors.
New experiences to remember and share` include the fascinating visit to Blyth Battery, the up close and personal sighting of the wild cattle of Chillingham and the walk across the border on the historic Union Chain Bridge.
I was able to use my newly acquired knowledge directly when a visitor came in asking about a stone -age village near Wooler. I hadn’t been aware of the Maelmin site previously but having been told about it as we passed it on the bus en route to Flodden I was able to tell the visitor exactly where it was and make her a copy of the relevant page from the Cheviot & Wooler Know Your Northumberland Information Pack. Result one very happy customer!”


     Katrina Robinson - Plough Inn, Ellington

Yvonne Grey - Tourist Information Assistant, Hexham

Val Elder - Tourist Information Assistant, Hexham

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