Northumberland Tourism

Northumberland's Destination Management Organisation

Ark Leisure Visitor Profiles

In 2015-16 we asked Arkenford to reassess our consumer database to give us an up to date picture of the types of visitor we are attracting, according to their Ark Leisure Segmentation model.

Available to download below is a summary of the results, combined with our other research data to give a general visitor profile, as well as giving information about each of the Ark segments to enable tourism businesses to better understand their customers and help shape their targeted marketing.

If you would like advice about which markets to target and how to do so, please contact our Marketing Manager Cris who will be happy to help. This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Ark-Visitor-Profiles-Nland-Summary-2016-1

Attachments:
Download this file (Ark Visitor Profiles Nland Summary 2016.pdf)Northumberland Visitor Profiles 2016 [ ]670 Kb191 Downloads
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