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Tripadvisor launch helpline for businesses

Tripadvisor has appointed a European manager to work with registered businesses. A new number will be published, to be used by businesses when they believe untrue or unfair comments have been posted.

TripAdvisor is improving its customer care after criticism from accommodation businesses that it's listings contain untrue and damaging allegations. A UK hotelier is taking legal action for defamation and the Advertising Standards Authority is investigating complaints about the defamatory comments on its site.

The new customer care team will be led by Sue Worth, previously guest relations manager for the Gloucester Hotel in London and before that responsible for customer experience programmes for Gulf Air Holidays. "We're delighted to have Sue on-board," said director of customer care John Dila. "Her years of industry experience and her natural inclination toward superb customer service delivery will be integral in developing excellent customer care for the EMEA region, an integral part of our global operations for success. This appointment, along with our new dedicated customer support number sends a strong message about our commitment to delivering quality customer care for accommodation owners."

TripAdvisor is inviting acommodation owners to learn more about the organisation and online reputation management. There will be an event in Liverpool on November 15 and in Exeter on November 17.

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