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Tour of Britain brings £4.25 million boost to region

Northumberland workshop

The Tour of Britain cycle race which blazed through North of Tyne last September boosted the local economy by more than £4.25 million, an independent report has revealed.

The world class cycling event saw an estimated 175,000 people turn out to welcome and cheer on the cyclists, giving them a fantastic north east welcome. 78 per cent of spectators came from outside the region, with 12 per cent opting to stay overnight - bringing extra income into food and accommodation providers.

Many shops, cafes, bars, hotels and restaurants along the route reported brisk business on the day.

The race saw some of the world’s top riders and teams contesting a 114-mile route starting in Berwick and finishing in Newcastle city centre. 

A total of 20 teams, with 120 riders from 26 countries took part and the free-to-watch sporting spectacular shined the international spotlight on the beauty of the region, with live coverage of the race broadcast to 190 countries worldwide.

Leader of Northumberland County Council, Peter Jackson said: “The financial boost to local businesses from the Tour was quite remarkable. For every pound invested, we saw over 10 times the return in the local economy and it was great to see the event so well supported within North of Tyne.

“The route showcased some of the most iconic and stunning scenery and landmarks in Northumberland and put the county well and truly in the spotlight. The Tour of Britain really shone a light on everything that’s great about Northumberland, and it has never been a better time to visit. Northumberland is open for business and is an incredible place to live, work, invest and visit.”

Cllr Ged Bell, Newcastle City Council cabinet member with responsibility for special events, said: “The excitement when the riders tore along the Quayside and up Dean Street towards the finish was incredible and having seen the crowds on the day, both in Newcastle and other parts of the stage, this great economic impact on our region is of little surprise.

“It’s equally pleasing to see how many spectators were encouraged to hop on a bike themselves as a result. That’s exactly what these special events are all about, inspiring people and leaving a lasting legacy, and I’m really pleased that’s been the case here.”

Elected Mayor of North Tyneside Norma Redfearn CBE said: “I am delighted that businesses in North Tyneside were able to really benefit from the Tour of Britain visiting our area.

“We are so lucky to be in such a beautiful part of the world, with our spectacular coastline and wonderful landmarks, and I am sure that the national and international audiences who saw what our borough has to offer when the race was broadcast will be compelled to come and pay us a visit.”

The North of Tyne Combined Authority approved a funding award of £400,000 for Northumberland County Council to bring the Tour to the region.

North of Tyne Mayor Jamie Driscoll said: “The Tour of Britain is just the beginning. We’re going to be supporting lots more events in the North of Tyne region with a particular emphasis on developing local festivals that provide lasting benefits to local communities.”

Economic Impact Highlights

The Tour boosted the North of Tyne economy by £4.254 million

Of the 175,000 visitors who came to North of Tyne, 12 percent stayed overnight with an average spend in the region of nearly £147 per group (groups based on a family of four).

Day visitors spent an average of £74 per group.

An impressive 52 percent said the day inspired them to take up cycling, or cycle more often in the future.

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