Northumberland Tourism

Northumberland's Destination Management Organisation

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An update from the Chair of Northumberland Tourism

Northumberland workshop

Dear colleagues,

As you know we have taken the decision to furlough some of the team at Northumberland Tourism in line with the Government’s Job Retention Scheme. 

Please be assured that Northumberland Tourism will be here in the future, and is ready to work with you and promote the county when you need us.

Whilst we are still operating a limited service, James Nightingale is around to keep our website updated, as well as social media channels. James will also be around to answer any queries and to signpost you to make sure you get the right support. You can contact James at This email address is being protected from spambots. You need JavaScript enabled to view it. 

I also know Northumberland County Council is doing everything it can to support businesses through this difficult period, and lobbying the Government for further packages of support, particularly for the tourism sector. They have set up a dedicated Covid-19  Business Hub, and I’d encourage you to take advantage of the advice and support offered:

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We are certainly living in unusual times, and I don’t think I could ever have imagined 2020 being a year of such challenge. I’ve been overwhelmed however at the response from visitors and holiday makers who simply can’t wait to get back to visiting our beautiful county. It’s been very heart-warming to read the many positive posts on social media of people reminiscing about holidays past, and very much looking forward to coming back as soon as they can. Many of our visitors are rebooking for later in the season or indeed for the same time next year, even couples moving their wedding dates, and day visitors from across the North East can’t wait to get out and enjoy everything that makes Northumberland so special.

We know that the current situation won’t go on forever, however we also know that when things do change it's going to be a gradual process leading back to normality - or the new normal. When this happens, I know that visitors to the county will get the usual warm welcome they have come to expect and associate with Northumberland and our renowned warm welcome. I also know that our residents will want to be out and about, reconnecting with everything that the county has to offer.

It’s been great to see many of our tourism sector involved in supporting our front line colleagues in the NHS, some have given accommodation, some are raising funds and some are being amazing community support networks to our communities - that’s what you all do best.

Finally, I want to reassure you that we are working hard behind the scenes with our partners at Northumberland County Council, so that we are poised and ready to tell the world that we are open for business. The Council has invested significantly in a new digital platform and online offer for tourism in Northumberland, and they have developed some incredible new branding and campaigns, all poised and ready to go to promote our world-class destination when the time is right - this is a key component of our recovery, and supporting you and your business.

In the meantime, I hope that you all stay safe, continue to look after our communities and stay with us when we are ready to reopen for business.


David Hall
Chair, Northumberland Tourism

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