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New industry standard in development in response to COVID-19

Northumberland workshop

VisitBritain/VisitEngland have been working across the industry and with the UK Government to ensure that tourism is able to recover as quickly as possible once restrictions are lifted. They have also been talking to destination management organisations about how they coordinate their destinations coming out of lockdown. 

While timelines and clear guidance from the Government are key, a clear ask of us from the industry is to develop a common industry standard quality mark that would provide a ‘ring of confidence’ for tourism businesses, attractions and destinations, as well as reassurance to visitors that businesses have clear processes in place as restrictions are lifted.

While discussions are ongoing with the industry, plans include businesses completing a free online assessment to check they are taking the necessary steps to adhere to the official Government guidelines and be provided with a quality mark they could use and a certificate that recognises they have gone through the process. 

Alongside this, and following UK Government guidelines, we would also like to see a major domestic campaign when restrictions are lifted to give reassurance to the public that it is socially responsible to travel.

Please keep an eye on our channels for further details about this.

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