Northumberland Spring Summer Campaign - 2017 - Research

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31% said seeing the campaign influenced them to visit more/different places.

The results of our annual research into our S[ring/Summer campaign "It's in our nature" are now available.

Our research shows that 64% are planning to visit, with 41% of those directly influenced by the campaign.

The campaign gave partners the platform to speak to visitors on a national level through advertising with Countryfile Magazine, rail posters, National Geographic and The Scottish Herald.

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