Northumberland Holiday and Short Breaks Guide – Reader Research 2017

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The results of our annual research into the users of our Northumberland Holiday and Short Breaks Guide 2017 are now available.

The visitors we surveyed told us that their average spend when they were here was £754.58, giving a possible total spend for all visitors using the guide of £11.4million.


2017 research has shown that 87% of readers of the 2017 Holiday Guide found the guide influential or extremely influential in their decision to visit Northumberland, and 20.3% booked a holiday in Northumberland after reading the Guide.

Direct bookings from the holiday guide has INCREASED from 2016 showing the power of print advertising. Just because you can't count the clicks, does not mean you haven't made a lasting impression on readers.

In a world where we are surrounded by technology, it's fantastic to know that our official Visitor Guide for Northumberland has shown an increase in direct bookings. Users of the guide prefer to book directly with the accommodation provider, meaning you don't lose out on commissions and gain the ability to grow your business organically rather than through booking websites.

Download this file (2017 HG Research Summary.pdf)2017 Holiday Guide and Bedroom Browser Research [Visitor Publication Research ]137 kB374 Downloads