Website research

headerimageforcorp is Northumberland’s official tourist website. Managed by Northumberland Tourism, the site showcases Northumberland’s attractions, accommodation, activities, shopping, restaurants, cafes and more.


In 2018 recieved an average of 80,000 unique views every month.

The website peaks at 123,000 unique views per month during the summer season.

91% said the website definitely, probably or possibly turned their visit into a certainty.

We're pleased to report that party size, length of stay and average spend are all up.

Download this file (2018visitnorthumberland_research.pdf)2018 User Research[Research 2018]32 kB533 Downloads
Download this file (Website Research Executive Summary 2015.pdf)Visitnorthumberland User Research Executive Summary 2014-15[ ]384 kB1440 Downloads
Download this file (VN Research 2015.pdf)Visitnorthumberland User Research 2014-15[ ]882 kB1462 Downloads