Northumberland Tourism

Northumberland's Destination Management Organisation

Tourism Stats Reporting

Tourism makes up 11.8% of Northumberland's economy, 2.7% higher than the national average and contributes £665 million to the economy.

Northumberland Tourism have further developed our own Destination Management System, to now include an integrated statistics element - NlandStats.

The video below shows Jeff Sutheran, owner of St Cuthbert's House and chair of the North Northumberland Tourism Association, and Natalie discussing why and how accommodation providers should report their occupancy data.

Talking occupancy statistics

This system allows businesses to input occupancy data and attraction visitor numbers. We need you to participate by inputting your data once a month. Individual data is 100% secure and the system is free to all businesses, whether you advertise with us or not. We can then create accurate and up-to-date reports on how Northumberland is performing.

The system is still being developed and continuously improved so we welcome your feedback and suggestions.

To get involved please contact Lyndsey on 01670 794 520  or email This email address is being protected from spambots. You need JavaScript enabled to view it. for a log in. You can find step-by-step instructions for using the system below.

You can see both accommodation and visitor number statistics in our monthly Business Barometer.

If you are not a current advertiser with Northumberland Tourism and would like more information about the opportunities available, please contact Cris on 01670 794525 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Download this file (Accommodation Occupancy Tutorial.pdf)How to Enter Accommodation Occupancy[ ]417 kB1544 Downloads
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