Northumberland Destination Management Plan 2015-2020

The Northumberland Destination Management Plan (NDMP) for 2015-2020 sets out the aims and strategic priorities for the development and promotion of tourism in the county to address identified issues and build on our strengths.

Read more: Northumberland Destination Management Plan 2015-2020

Steam Reports

STEAM - The Economic Impact Report

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STEAM is a tourism economic impact modelling process which enables us to measure tourism using local data, tourism performance and visitor survey data. We complete the report each year and the results allow Northumberland Tourism and Northumberland County Council to monitor the impact of tourism across Northumberland.

The research that we gain from the report allows us to establish the impact of our activity and helps us to develop and grow.

2020 was a difficult year due to the Covid-19 pandemic. The majority of businesses were only able to operate at reduced capacity for at the most 6 months.

5.341 million people visited Northumberland in 2020. This was down by 50% on 2019.

 

Each year we embark on the mammoth task that is reviewing and updating our records, to ensure that the report is as accurate as possible. All accommodation providers in Northumberland (that we are aware of) are listed in our system; we update the report on a yearly basis to reflect any changes in pricing and bedstock as well as closures of properties and new accommodation providers in the county.

 

<< Download Steam Final Trend Report for 2009-2020 (5.9MB) >>

 

Website research

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Visitnorthumberland.com is Northumberland’s official tourist website. Managed by Northumberland Tourism, the site showcases Northumberland’s attractions, accommodation, activities, shopping, restaurants, cafes and more.

 

In 2018 visitnorthumberland.com recieved an average of 80,000 unique views every month.

The website peaks at 123,000 unique views per month during the summer season.

91% said the website definitely, probably or possibly turned their visit into a certainty.

We're pleased to report that party size, length of stay and average spend are all up.

Regional surveys

In 2005/06, One North East carried out the first region wide visitor survey for One North East England to establish baseline profiles of tourists to the region. The survey was repeated in 2008 and again in 2010 to establish any changes in consumer demographics or behaviours. This report gives the results of the 2013 survey and where appropriate demonstrates any marked changes on previous surveys. The survey methodology allows for reporting on a sub regional basis. This report covers the findings for Northumberland.

Read more: Regional surveys

COVID-19 (Coronavirus) Response: Support to Business

COVID-19: Guidance for Businesses

Information for UK tourism businesses affected by COVID-19 including links to Government guidance, financial assistance and other resources.

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