Northumberland Tourism

Northumberland's Destination Management Organisation

We want to hear from you

pencilCan you help? We're busy conducting our annual business survey. How is business in the world of tourism looking for you in 2018?

We'd love to hear from you so send your views over to us.

This email address is being protected from spambots. You need JavaScript enabled to view it.

Northumberland Destination Management Plan 2015-2020

The Northumberland Destination Management Plan (NDMP) for 2015-2020 sets out the aims and strategic priorities for the development and promotion of tourism in the county to address identified issues and build on our strengths.

Read more: Northumberland Destination Management Plan 2015-2020

Steam Reports

STEAM - The Economic Impact Report

craster waves


STEAM is a tourism economic impact modelling process which enables us to measure tourism using local data, tourism performance and visitor survey data. We complete the report each year and the results allow Northumberland Tourism and Northumberland County Council to monitor the impact of tourism across Northumberland.

The research that we gain from the report allows us to establish the impact of our activity and helps us to develop and grow.

10.68 million people visited Northumberland in 2019. This was up by 2% on 2018.


Each year we embark on the mammoth task that is reviewing and updating our records, to ensure that the report is as accurate as possible. All accommodation providers in Northumberland (that we are aware of) are listed in our system; we update the report on a yearly basis to reflect any changes in pricing and bedstock as well as closures of properties and new accommodation providers in the county.


<< Download Steam Final Trend Report for 2009-2019 (4MB) >>


Website research

headerimageforcorp is Northumberland’s official tourist website. Managed by Northumberland Tourism, the site showcases Northumberland’s attractions, accommodation, activities, shopping, restaurants, cafes and more.


In 2018 recieved an average of 80,000 unique views every month.

The website peaks at 123,000 unique views per month during the summer season.

91% said the website definitely, probably or possibly turned their visit into a certainty.

We're pleased to report that party size, length of stay and average spend are all up.

More Articles ...

COVID-19 (Coronavirus) Response: Support to Business

COVID-19: Guidance for Businesses

Information for UK tourism businesses affected by COVID-19 including links to Government guidance, financial assistance and other resources.



You are here: Home Research & Insights