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12 Days of Christmas


We said goodbye to 2020 and welcomed in 2021 with a series of competitions on Facebook highlighting 12 of the fantastic Endless experiences that Northumberland has to offer. The campaign had a reach of over 404,000 and engagement of almost 41,000.

12 Days ChristmasClick image to view

Endless experiences


During 2021 we were fortunate to secure some North of Tyne Combined Authority funding allowing us to deliver two national campaigns.


During April and May 2021 we ran our endless experiences spring marketing campaign. A 30 second promotional video was the focus of the campaign. This campaign was financed via North of Tyne Combined Authority funding and allowed us to include TV, radio and digital advertising.

spring campaignClick image to view

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PR is a powerful communication tool and an important focus of our marketing activity. It helps to build credibility for both Northumberland and that of our individual partners.


At Visit Northumberland our PR strategy combines both proactive and reactive PR. We send out regular press releases and invite journalists and influencers to visit the county so they can tell their story on their visit. We also respond to all requests from journalists/influencers to ensure they have all the information and imagery they require to write an inspiring feature.

Nat Geo coverageRead the coverage


During 2021 we arranged 25 press trips to Northumberland and generated 64 pieces of coverage, including coverage in The Telegraph, The Guardian, The Times, National Geographic and Coast Magazine.

Nat Geo coverageRead the coverage

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Northumberland is a land of big adventures, breathtaking beauty and unlimited possibilities. Discover romantically ruinous castles, barely-visited beaches, bunting-strewn market towns, and enjoy unlimited experiences.


Get involved in it all, or get away from it all. The activities and experiences on offer in Northumberland are never-ending. Be dazzled by our dark skies, try something new with your family by your side, or discover remote landscapes where there isn't a soul in sight.


Our Endless experiences campaigns encapsulate all that Northumberland has to offer

Monthly Marketing Themes
Click image to view larger graphic


Throughout the year we also run a couple of regional and national marketing campaigns.


To find out how you can get involved email This email address is being protected from spambots. You need JavaScript enabled to view it.

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Toolkits

Love it like
it's yours

We’ve created lots of useful information and content, which you can share to help people make the most of their visit.

Toolkits

Business Toolkit for Cycle Tourism

Your business can help improve the welcome we provide to cyclists and at the same time share in the economic benefits cycle tourists bring.

Toolkits

Food Tourism
Business Toolkit

A unique and authentic food and drink cultural experience can play a significant role in attracting visitors and making their stay all the more memorable.

Toolkits

Good Job Northumberland Toolkit

The COVID pandemic has adversely affected the tourism and hospitality sector. ‘Good Job, Northumberland’ shines a light on businesses that have used the COVID pandemic as an opportunity to revitalise their business.