Northumberland is a cyclist’s dream. We have beautiful scenery and relatively quiet roads, along with a wonderful network of both family-friendly and more challenging cycle routes. This means our county is attractive as a destination for cycle holidays and also that our general visitors can enjoy cycling and mountain-biking as part of their holiday experience.

Did you know?

- Cycle Tourists on average spend 9% more each per trip*

- Cycle Tourists also disperse into smaller, more peripheral and rural areas, bringing much needed economic benefit for local economies~

Your business can help improve the welcome we provide to cyclists and at the same time share in the economic benefits cycle tourists bring.

Our new Toolkit for Cycle Tourism, developed by Cycle Northumberland, gives you tips and ideas on how to become a truly cycle friendly business.

More information on cyclists in Northumberland can also be found in our regular cycle survey, and in the Recreational Cycling and Cycle Tourism in Northumberland report.

Northumberland Tourism is working with partners across the county to promote cycling to our visitors. The Northumberland Leisure and Tourism Cycle Group brings together partner organisations who aim to improve our cycle experience and encourage more leisure and tourism cycling.

* University of Birmingham and Phil Jones Associates, ‘The Value of Cycling’ 2016

~ Richie and Hall, ‘Bicycle tourism and Regional Development’ 1999

To help you play a big part in the ‘Love it like it’s yours’ campaign, we’ve created lots of useful information and content, which you can share to help people make the most of their visit.

To get involved, simply download and use the free marketing materials at www.visitnorthumberland.com/business-toolkit. You’ll find everything you need including logos, ready-made posters, and social posts.

Hesleyside Huts case study

The COVID pandemic has adversely affected the tourism and hospitality sector. ‘Good Job, Northumberland’ shines a light on businesses that have used the COVID pandemic as an opportunity to revitalise their business. 

 In partnership with Northumberland visitor economy businesses, we set out to champion real stories from entities who have managed to adapt and offer inspiration and support to other local business owners in the region.

We have created a portfolio of genuine accounts and advice from Northumberland tourism businesses who’ve found ways to triumph during the pandemic through Investment, Innovation and a new approach to Learning.



Advancing through Investment

Watch how Hesleyside Huts invested to support business recovery


Discover more stories of investment and advice from across the county


Thyme pdf
 

 Read how Thyme to Eat carved a niche as a supplier to industry


 Heritage pdf
 Read how Heritage Walks investment in a new walking tour operation


Moving forward through Innovation

Watch how Bamburgh Castle fortified through innovation to thrive 


Discover more stories of innovation and advice from across the countyy


Laverock Law pdf
 
 Read how Laverock Law Self Catering Cottages developed their holistic experience-based stays


 Doxford Group pdf

 Read how The Doxford Group adapted of their wedding venue offer


Adapting through Learning

Watch how Kielder Observatory adapted to attract new audiences


Discover more inspirational stories and advice from across the county


Northumberland Zoo pdf
 
Read how Northumberland Country Zoo drove group learning, audience engagement and fundraising online


 Market Cross pdf

 Read how the Market Cross Guest House raised their profile to up their game

Feeling Inspired?

Do you have a ‘Good job’ story to tell? Have you advanced, moved forward or adapted to operate your business to a brighter future differently?

Share your success, raise your profile and show how Northumberland's visitor economy businesses are adapting through best practise.

Share your #goodjobnorthumberland story via the Visit Northumberland social channels on Facebook @VisitNlandBiz, Twitter @VisitNlandBiz or LinkedIn at Visit Northumberland DMO.

 

Business Recovery Stories across the country

Visit England has produced a series of business recovery stories from around the country to showcase the resilience, innovation and adaptation of tourism businesses in response to the COVID-19 pandemic. Details of these can be found at https://www.visitbritain.org/business-advice/business-recovery-stories 

 


Good job Northumberland is delivered as part of the Visitor Economy Stimulus Package of the Northumberland COVID19 Capacity Fund Project, funded by the North of Tyne Combined Authority.

 

A unique and authentic food and drink cultural experience can play a significant role in attracting visitors and making their stay all the more memorable. In 2013, there were 8.9m visitors came to Northumberland and they spent £261 m on food and drink alone. We have created a toolkit for hospitality, local produce and retail businesses to share some of the ideas of how local food and drink can add to the bottom line.

This toolkit includes the following sections:

  • Why local produce?


  • Hints and tips of how to use and promote local produce in your business


  • What’s the story? – A profile of local produce from our protected landscapes


  • Local produce directory


  • The cost of buying local produce


  • Seasonal calendar of local produce

 

We host a range of free toolkits that can help you to market and grow your tourism business.

From Cycling Friendly and Dark Skies to our own marketing campaigns, there's always a number of exciting initiatives and inspirational goings-on that tourism businesses can be part of and benefit from.

Here you’ll find a range of useful resources, marketing collateral and information that’s all available to download for free: