Northumberland Tourism

Northumberland's Destination Management Organisation

Unspoilt Northumberland Campaign Toolkit

Northumberland workshop

As we start to welcome back visitors to the county, a campaign toolkit has been developed to help ensure that Northumberland is treated with the respect it deserves. We want to build awareness of the Countryside Code, to reinforce behaviours that help to keep Northumberland as nature intended, and to ensure that everyone who visits the region can enjoy it in a safe and friendly way.




We'd love for you to share this footage with your followers via your website and social channels - to do this access the full share options via our YouTube channel: 

Please see the screenshot below as a guide:

YouTube Share













You can download the full video MP4 file via this Google Drive link.



What is included?

Your toolkit contains everything you need to get the campaign up and running fast.

We would encourage you to use as much of the content as you can, so it gets as much exposure as possible and delivers maximum impact. However, a range of different elements have been included, so you can choose which ones feel right for you.

Here’s what’s included:

Content – everything you need to make a real impression on social media.

Cheat Sheet – a quick hit of everything you need to know.

Mocked up social posts – mock ups of social posts as examples / image refs.


Downloadable Assets


Behavioural Posts


Social Headers


Static Hero Images


Social Media Images


Download this file (Unspoilt Northumberland Toolkit_Web.pdf)Unspoilt Northumberland Toolkit 2021[Download PDF]3647 kB84 Downloads
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