Northumberland’s official printed visitor guides encouraged visitors to increase their holiday spend by 8.4% in 2013, research shows.
Overall, users of the Northumberland Holiday Guide and the Days Out and Attractions Leaflet are estimated to have spent £53 million in the county during 2013, £4.1 million of which can be directly attributed to use of the guides, an increase of 8.4%.
The popularity of printed publications is debated, with many believing they hold little value in a world dominated by the World Wide Web. However the results of this research combined with the large demand Northumberland Tourism is currently experiencing for the 2014 editions of their publications means print is certainly not dead.
Tourism businesses are being invited to tap into one of the North East's greatest natural assets – its starry night skies! Workshops are being staged to help bed and breakfast, campsite and self-catering owners, inn and hotel managers, tour guides and anyone working in the visitor economy gear up to provide an unforgettable dark sky experience for customers. You will get tips on marketing and making yourself dark sky friendly and weather permitting be able to view amazing stars and galaxies with a mini star party. There will also be on-going business support.
#NlandFUN 2014 is here. Last year was a huge success, thanks to your participation, and we want this year to be even bigger. The 2013 campaign had some fantastic results for many local businesses and event organisers, creating traffic to websites, footfall at events and generating business that affects the bottom line.
If your venue, event or accommodation can be enjoyed by residents over the summer holidays, then we want to help you to reach a larger audience for FREE! If you have an offer or promotion, even better!
The #NlandFUN programme connects local organisations (regardless of size or location in the county), with residents and visitors during the summer holidays.